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On July 19, 1910, the governor of the U.S. state of
Washington proclaimed the nation’s first “Father’s Day.” However, it was not
until 1972, 58 years after President Woodrow Wilson made Mother’s Day official,
that the day became a nationwide holiday in the United States.
Mother's Day: Inspiration for Father's Day
The “Mother’s Day” we celebrate today has its origins in
the peace-and-reconciliation campaigns of the post-Civil War era. During the
1860s, at the urging of activist Ann Reeves Jarvis, one divided West Virginia
town celebrated “Mother’s Work Days” that brought together the mothers of
Confederate and Union soldiers. In 1870, the activist Julia Ward Howe issued a
“Mother’s Day Proclamation” calling on a “general congress of women” to
“promote the alliance of the different nationalities, the amicable settlement
of international questions, [and] the great and general interests of peace.”
However, Mother’s Day did not become a commercial holiday until 1908, when--inspired by Jarvis’s daughter Anna, who wanted to honor her own mother by making Mother’s Day a national holiday--the John Wanamaker department store in Philadelphia sponsored a service dedicated to mothers in its auditorium. Thanks in large part to this association with retailers, who saw great potential for profit in the holiday, Mother’s Day caught on right away. In 1909, 45 states observed the day, and in 1914, President Woodrow Wilson approved a resolution that made the second Sunday in May a holiday in honor of “that tender, gentle army, the mothers of America.”
However, Mother’s Day did not become a commercial holiday until 1908, when--inspired by Jarvis’s daughter Anna, who wanted to honor her own mother by making Mother’s Day a national holiday--the John Wanamaker department store in Philadelphia sponsored a service dedicated to mothers in its auditorium. Thanks in large part to this association with retailers, who saw great potential for profit in the holiday, Mother’s Day caught on right away. In 1909, 45 states observed the day, and in 1914, President Woodrow Wilson approved a resolution that made the second Sunday in May a holiday in honor of “that tender, gentle army, the mothers of America.”
The campaign to celebrate the nation’s fathers did not
meet with the same enthusiasm--perhaps because, as one florist explained,
“fathers haven’t the same sentimental appeal that mothers have.” On July 5,
1908, a West Virginia church sponsored the nation’s first event explicitly in
honor of fathers, a Sunday sermon in memory of the 362 men who had died in the
previous December’s explosions at the Fairmont Coal Company mines in Monongah,
but it was a one-time commemoration and not an annual holiday. The next year, a
Spokane, Washington woman named Sonora Smart Dodd, one of six children raised
by a widower, tried to establish an official equivalent to Mother’s Day for
male parents. She went to local churches, the YMCA, shopkeepers and government
officials to drum up support for her idea, and she was successful: Washington
State celebrated the nation’s first statewide Father’s Day on July 19, 1910.
Slowly, the holiday spread. In 1916, President Wilson honored the day by using telegraph signals to unfurl a flag in Spokane when he pressed a button in Washington, D.C. In 1924, President Calvin Coolidge urged state governments to observe Father’s Day. However, many men continued to disdain the day. As one historian writes, they “scoffed at the holiday’s sentimental attempts to domesticate manliness with flowers and gift-giving, or they derided the proliferation of such holidays as a commercial gimmick to sell more products--often paid for by the father himself.”
Slowly, the holiday spread. In 1916, President Wilson honored the day by using telegraph signals to unfurl a flag in Spokane when he pressed a button in Washington, D.C. In 1924, President Calvin Coolidge urged state governments to observe Father’s Day. However, many men continued to disdain the day. As one historian writes, they “scoffed at the holiday’s sentimental attempts to domesticate manliness with flowers and gift-giving, or they derided the proliferation of such holidays as a commercial gimmick to sell more products--often paid for by the father himself.”
During the 1920s and 1930s, a movement arose to scrap
Mother’s Day and Father’s Day altogether in favor of a single holiday, Parents’
Day. Every year on Mother’s Day, pro-Parents’ Day groups rallied in New York
City’s Central Park--a public reminder, said Parents’ Day activist and radio
performer Robert Spere, “that both parents should be loved and respected
together.” Paradoxically, however, the Depression derailed this effort to
combine and de-commercialize the holidays. Struggling retailers and advertisers
redoubled their efforts to make Father’s Day a “second Christmas” for men,
promoting goods such as neckties, hats, socks, pipes and tobacco, golf clubs
and other sporting goods, and greeting cards. When World War II began,
advertisers began to argue that celebrating Father’s Day was a way to honor
American troops and support the war effort. By the end of the war, Father’s Day
may not have been a federal holiday, but it was a national institution.
In 1972, in the middle of a hard-fought presidential re-election campaign, Richard Nixon signed a proclamation making Father’s Day a federal holiday at last. Today, economists estimate that Americans spend more than $1 billion each year on Father’s Day gifts.
In 1972, in the middle of a hard-fought presidential re-election campaign, Richard Nixon signed a proclamation making Father’s Day a federal holiday at last. Today, economists estimate that Americans spend more than $1 billion each year on Father’s Day gifts.
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