I knew it was only a question of time before technology
found its way into the business of selling beer and other beverages. Now they’ve
got a bottle that lights up when you take a sip –and even syncs to music on a
dance floor.
Heineken has found itself at the intersection of beer and technology:
it’s first "interactive beer bottle." Revealed at Milan Design Week,
the Heineken Ignite is a beer bottle stuffed with LEDs and motion sensors,
which let it light up with various effects when you knock bottles to say cheers
with someone or take a drink. The LEDs can even apparently be remotely activated
by a light source and synchronized with music. As you might expect, this one is
set to remain only a concept for the foreseeable future, but you can see it in
action in the video below.
Live Long and Prosper…
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