
What I do is cherry-pick the studies that say the things that I like are good for you and ignore the ones that say otherwise. (Which, or course, makes the whole process sort of useless… but makes me feel better).
Now they’ve decided that moderate drinking is actually very good for you. It makes you more creative and helps you find solutions to problems (at least that’s what they are saying this month). Here is a part of an article that appeared in a resent Washington Journal:
“Moderate drinking can also relax inhibitions in a way that seems to let the mind range across a wider set of possible connections. It can also help a person notice environmental cues or changes that a sober brain would block out, Dr. Wiley says. In a 2012 study at University of Illinois at Chicago, students who drank enough to raise their blood-alcohol level to 0.075 performed better on tests of insight than sober students. Other research suggests watching funny videos can spark the positive moods linked to higher creativity.
Priming the mind with a wide range of experiences and input also helps. Tor Myhren, an ad executive credited with many successful campaigns including the ETrade talking baby, says he uses "massive creative stimulus followed by total solitary confinement" to start ideas flowing. Anticipating a period of hard work recently, he read "Wired" magazine cover to cover, then went to see "Django Unchained," says Mr. Myhren, president and chief creative officer of Grey New York. "When I set my brain up properly for it, when I've fed my brain properly, I can do it."
He wrote some of the talking-baby scripts while working alone late at night in his office, sipping a little Oban whiskey and listening to Radiohead on his iPod, he says. For him, "an idea isn't just a lightning-bolt thing. I have to work at it."
Works for me. I do a lot of writing and need to increase my creativity a lot. –And if I’m not writing I can always find a problem that I need help solving.
Live Long and Prosper.....
No comments:
Post a Comment